Advertising and Society: An Introduction by Carol J. Pardun

By Carol J. Pardun

Now revised and up-to-date to mirror the effect of rising applied sciences, this new version of Advertising and Society: Controversies and Consequences examines the evolution of advertisements and its impact on society.

  • Expanded with 5 new chapters masking the influence of rising applied sciences, together with the evolution of Direct to patron (DTC) pharmaceutical advertisements; product placement in numerous media; and the turning out to be intrusiveness of web marketing
  • Explores a wide diversity of issues together with alcohol, tobacco, and intercourse in ads; the professionals and cons of unfavorable political ads; advergrames; and using stereotypes
  • Examines the effect of ads via its designated ‘point/counterpoint’ structure –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends monstrous readability to the topic, uniquely balancing feedback and perform inside one text
  • Includes chapter-level overviews and summaries of the subject heritage and key concerns, in addition to student-friendly good points equivalent to principles for papers and questions for discussion

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